PC fires back at MAC

The PC (Microsoft) and MAC (Apple) have been trading punches for quite some time. Historically PC’s have been the mainstay in the business world while Mac seemed to cater to the graphic and media design crowd. Macs were the gold standard for the designers. Within the recent years their paths have crossed into each other in their respective niche markets. PCs have both the power and software selection to compete in the design world and macs have been mainstreamed enough to run a business. Mac has always had a younger demographic as a following, but it seems even more so with the rising success of the IPod and other Apple products. Most recently Steve Jobs revealed the Air Book from which he delivered to the crowd from a standard manila envelope. Since then PC makers have been scrambling to put together a similar product of an equally thin size. The Mac brand will continue to grow because it will grow along with their young users. Teens and college students living in their Ipod lives will be entering into the workforce very familiar with the Apple and Mac interface . This will driving the brand in the business market. With the popularity of Mac, PC has taken the time to launch an ad campaign positioning their brand with a young and fresh feel. Take a look at the two different ads below.


Mac ADs





"I'm a PC"