Ethan Allen's 180

Ethan Allen got its start in the late 1930's they were always known for their very traditional furniture and style. I recently saw their commercial and immediately noticed their attempt to re image themselves. At the time when the commercial came on I was really not even paying attention to the television, but the upbeat tribal music caught my ear and I wanted to know which company was running an advertisement. After watching the commercial I was very surprised that it was Ethan Allen Furniture. As you will see in the video everything they are trying to be or convey is shown by the words that flash up on the screen. It seems like they may even be trying to target the people who live in the loft or studio style apartments who want a bit more than Ikea. Check out the commercial.