Not Grand-Daddys Lincoln...Or Cadillac

With the recent introduction of the full sized Lincoln MKS, Lincoln has also launched their television ad campaign. I have seen some of the ads which are "cool", fresh and geared toward a younger audience. The first one I noticed is the "Starship" ad. The advertisement invokes the warp speed scene from Star Wars which is reaching out the the audience of middle aged buyers who grew up in the Star Wars era. In the second ad we hear an upbeat techno song playing while showing different features of the car including the state of the art media screen. At the end of the commericial the words "Leather-Wrapped Cyberspace" appear on the screen. This is clearly targeted at a younger consumer group who are in the market for a luxury vehicle. Lincoln is following suit to Cadillac whose launch of the redesigned CTS brought about a change in image of the Cadillac car brand. They wanted to move away from the image of an older man driving his Caddy to the golf course and catch the interest of the younger consumers.

Lincoln Starship Ad



Lincoln Techno Ad